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Features

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WhatsApp marketing refers to the use of the popular messaging app, WhatsApp, as a platform for businesses to connect with their audience, promote products or services, and engage in communication and customer support.

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Business Profiles
WhatsApp offers Business Profiles, which allow businesses to create an official presence on the platform.
Broadcasting Messages
Businesses can use the broadcast feature to send messages to multiple users simultaneously.
One-on-One Messaging
WhatsApp enables businesses to engage in one-on-one conversations with customers.
Promotional Campaigns
While businesses need to be cautious about spamming users, WhatsApp can be used for promotional campaigns.
Customer Support
WhatsApp is an excellent platform for customer support. Users can reach out to businesses directly.
WhatsApp Business API
Larger businesses can leverage the WhatsApp Business API to integrate WhatsApp with their customer relationship management (CRM) systems.